Articles On Website Usability

One sure way to do usability testing wrong is not to test at all. Department of Health and Human Services (HHS) protects the health of all Americans and provides essential human services, especially for those least able to help themselves. These policies are based on usability, findability and accessibility. Encrypting interactions between the user and your website is a good practice for communication on the web. We accept contributors based on their individual expertise and experience. Web usability advocates stress the importance of clarity, simplicity, and consistency in web design so that users can perform desired operations efficiently and effectively. ISA has now published a supporting technical report, ISA-TR101. We are passionate about creating wonderful software and building a great company!. With website usability testing, you'll have the kind of knowledge you need to make a positive impact on UX design and create awesome user experiences for your users. For example,. Usability Testing Articles and Guides. Usability is "the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use" [ISO9241]. 13,746 Responses. context of use". For some, it is ‘table-free sites‘, for others it is ‘using valid code‘. Experts reviewed. On a website, the information architecture can also add important context to the current page (for example when a user begins their visit deep within the website, having come directly from a search engine). We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. Most Recent Articles The Making of an Organization-Changing UX Strategy. Here we are compiling the list of parameters and associated tools which will help you optimize the user experience. The total number of responses is also provided. In addition to visual esthetics, usability of a website is a strong determinant for user's satisfaction and pleasure. It’s that eventual failure that you are working to avoid. For two months, I worked hard fine-tuning a prototype for a web application. The fold is an important guiding design principle. “We use UserTesting at least every other day to identify areas of improvement across all shopping experiences. 9 Common Usability Mistakes In Web Design: this Smashing Magazine article was published in 2009 but all of these mistakes are still commonly encountered on the web. Its full of (poor) jokes and and puns as well as all web bad practice. All four evaluation techniques found that community college websites fared poorly in both accessibility and usability. Website usability is a term describing the ease of use of a particular website or project. In this post we'll feature a number of resources, tools, software, checklists, articles, and more, that can help you to design and develop highly usable websites. Whatever your age or experience level with computers, we. Web design usability is among the leading factors that determine the ranking of a website. I've been thinking a lot lately about my process. Website Usability Follow New articles New articles and comments. Jakob Nielsen, of the Nielsen-Norman Group, is an expert in the field of usability. Website Usability Survey Questions. ) by using a combination of a scenario based and heuristic (i. It’s just a good thing to do. 01), the null hypothesis was rejected and the alternative was accepted “there is an impact of the perceived usability on the consumer’s satisfactionâ€. One tenet of usability is that “your website should be so simple, a drunk person could use it. " Usability is a concern for marketers because of its potential impact, positive or negative, on marketing metrics such as conversion rates, which in turn affect profitability. According to Jakob Nielsen in his study, usability can be increased 58% by cutting half of the words on a webpage. Now that you know what SharePoint is, let’s look at 15 best SharePoint website designs for 2016. With so much information and interaction to be effected on a Web site, it's important that you, the designer, provide for it all. Here we are compiling the list of parameters and associated tools which will help you optimize the user experience. You! Microsoft products and technologies are used across the globe by nearly every demographic. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website: 1. In this article, you can find a lot of useful information about usability testing, their goals, advantages, disadvantages and benefits. Web Usability uses a variety of research techniques to help clients identify their online needs and develop a site or application that will meet those needs. His Neilsen Norman group has dozens of useful articles on web usability. Here we are compiling the list of parameters and associated tools which will help you optimize the user experience. This is the reason why they make their free online time tools so easy to use and minimally designed. But it can sometimes appear too documentation-heavy in agile environments. As mentioned in the beginning, all of them have their strengths and weaknesses and they all need to be considered by someone who wants to improve the usability of a product or service. Website navigation on mobile devices. Sorted in order of latest to earliest, these articles are a wealth of usability, UX and IA tips. Moonlighting with weekend jobs can help your career – but consider some caveats first. We wrote this article not only to explain to our customers what website usability is but to also give practical bits of advice and tricks on HOW to IMPROVE website usability. Cherry-pick the items from this article that are most relevant to your situation. This type of usability study can be conducted in person and/or completely online. By following a few. Website Usability: A Re-Examination through the Lenses of ISO Standards: 10. As the old saying goes - knowledge is power. The IEC 62366 formulates requirements for the main operating functions of medical devices. Website usability surveys are meant to find out the pattern of usage of a website by a specific set of users. Responsible for the analysis and consultation of nearly 3,500 live and mockup websites and apps for usability, design, content, and functionality. Tests pay an average of $5 to $10 depending on the complexity of the study. Here we are compiling the list of parameters and associated tools which will help you optimize the user experience. This article was written by Dr. The top level view shows all pages with more than a threshold level of mobile usability issues. Website Grader is a free and handy SEO usability tool that can help researchers identify issues in a web site that might need to be addressed. Some studies suggest that site maps do not necessarily improve user's mental representations of a Web site. Combining design and usability can make your website stand out to users. The site is run by a team of volunteers and is part of BCS, The Chartered Institute for IT's Interaction Group. However, this study focuses on one particular aspect of usability, namely, user satisfaction, for an educational website used as a supportive tool for various courses by employing only one specific usability testing technique, a questionnaire. Include a Tagline A tagline is a statement or a motto that represents a company's, or in our case a website's, philosophy and mission. We’ve been tracking our site statistics in Google Analytics since September 2007. It requires thorough user research and an iterative approach of constant testing and refining. Web Usability Best Practices. First, let's talk about usability testing in general. These are the most popular articles on UXmatters, according to Google Analytics. Rather, usability testing and reviews are a scientific approach to analyzing a user interface and task-flow to determine where (and why) there are problems that. Articles About Usability by MathWorks Usability Specialists. The mega-trend of responsive web design has brought with it mobile navigation best practices and standards. They normally focus on how easier it is to use the product. Search 456bereastreet. Most Recent Articles The Making of an Organization-Changing UX Strategy. Website Usability 5. Questions about the effectiveness of our website: Do you feel you understand what we mean by healthy foods? Did using the site increase your interest in eating healthy foods? Did using the site help you improve your food preparation skills? Did using the site improve your understanding of nutrition?. Note: Usability testing can deliver both quantitative (number) and qualitative (experience) data. You’ll find that a better user experience will bring the SEO and conversion of your online store to the next level. Another week has come and gone and the Usability Universe is buzzing as always. Which of these metrics matter most to you will determine the best type of usability test to run for your website. This list is anything but exhaustive. In this article, you'll understand product usability by learning about five critical components of usability: learnability, efficiency, memorability, errors, and satisfaction. Your involvement will make products easier to use and help shape future technology. Web usability advocates stress the importance of clarity, simplicity, and consistency in web design so that users can perform desired operations efficiently and effectively. Fortunately you don't exit, and still browsing. Usability tests gather data about the usability of your site by a group of users performing specific tasks. It requires thorough user research and an iterative approach of constant testing and refining. Test your Website: A 57-Point Checklist for Maximum Usability. In this chapter I outline Nielsens Discount Usability Testing _ methods, perhaps the most popular approach for the engineering approach to usability testing, cultural usability, and introduce Sargent Manufacturing and its website. The new standard will be of interest to anyone who designs, evaluates or commissions web sites and it is likely to have a significant impact in improving the overall usability of the web. Jakob Nielsen, of the Nielsen-Norman Group, is an expert in the field of usability. Ask questions, and never be afraid of doubting your impeccability. Don’t Make Me Think – Key Learning Points for UX Design for the Web. Usability testing is an absolute must-have for any business with an online presence, but it's a broad field. In this article, we look at the five general components involved in making a website successful. Entrepreneur. Entrepreneur. (NOTICE) - This website is NOT owned by any binary options company. nd mobile casino bonus You’ll notice a bonus code within the information for the casino bonuses listed below. The 1-page usability test plan. “We use UserTesting at least every other day to identify areas of improvement across all shopping experiences. We do not charge a fee to outside contributors. me, an easy way to instantly share your screen with anyone. You have a great idea for a business - now it's time to make sure people know. Usability is also about the experience people have using your website, so attention to detail matters, as do the presentation and feel of the page. Usability arises from a combination of well thought-out architectural and design factors, and translates into Dictionary Term of the Day Articles Subjects. He has managed IT departments and led the redesign of many intranets, public Web sites, and productivity applications. It’s that eventual failure that you are working to avoid. Perspectives on Usability Usability is a measure of how easy an interface is to use. I also asked our. Functionality 4. In other words, the web site usability is a test on the successfulness of web site's user in doing some task or finding information in the web site. Formative usability testing is the way to achieve success by finding and fixing problems early. We’ve been tracking our site statistics in Google Analytics since September 2007. The Usability Test Plan is a critical document to help you manage and organise a usability test. 15 Essential Elements of an Effective eCommerce Product Page. Best Practices We constantly update our compendium of knowledge that designers, developers, and content editors should know to fulfill their role. 2014040101: The original conceptualization of usability was ease of use, this was later expanded into a multi-dimensional construct in ISO standards and usability. Nigel's contributions to the now thriving UX practice in this important part of the world are highlighted in this article as well. In this post we'll feature a number of resources, tools, software, checklists, articles, and more, that can help you to design and develop highly usable websites. It helps the website to effectively deliver its content, earn revenues and pursue its niche in the eCommerce industry. Entrepreneur. Website usability is a term describing the ease of use of a particular website or project. Definition of Usability = how easy & pleasant these features are to use. Because cognitive impairments span such a wide range of problems, there are really no broad solutions in interface design that help everyone, though general usability recommendations that help reduce cognitive load for everyone will often provide some benefit, in particular: minimize the load on working memory, simplify tasks, organize. Web development is a huge topic but we've got you covered with resources on HTML, CSS, virtualization, data centers, servers, and so much more. Eye tracking is a tremendous tool for getting non-usability-experts excited about usability testing due to the simplicity of drawing conclusions, the ability to have real-time data observation, and the compelling visual presentation of results. IMPORTANCE OF WEBSITE USABILITY TESTING 3 Abstract This scholarly annotated bibliography examines literature that investigates website usability testing. Website usability is all about making the desired actions on your site effortless. Imagine just for a short moment that you have opened. Topics Methods (16 links): Techniques on how to improve the usability of the web. More SEO Myths About Website Usability When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web searching?. The mega-trend of responsive web design has brought with it mobile navigation best practices and standards. Software, Games and Tournaments: Red Stag Casino is recognized for its high-speed performance and instinctive usability. I will clear it out the difference between usability and user experience based on my years of research on UX design and product usability. It’s that eventual failure that you are working to avoid. Combining design and usability can make your website stand out to users. Looking at this issue touches a number of big concerns for today's webmasters and developers related to how a target audience uses an online site. You can conduct usability testing at any time that you have a draft. Website usability survey questions can be divided into the below categories. Although above the fold is the real estate of a website, there are certain things a web designer needs to consider while designing its content and looks. Make better decisions. The tests take place with real users to measure how ‘usable’ or ‘intuitive’ a website is and how easy it is for users to reach their goals. Using customers as target respondents who have used websites mainly for travel and tourism purposes, we test for the proposed. Thirty-one references consisting of peer-reviewed articles, conference proceedings, and books are reviewed. Web Site Usability Report for Harvard University Page 5 of 38 site that is confusing or difficult to use may result in the loss of clients or reduced. in human-computer interaction from the Technical University of Denmark in Copenhagen. Evaluation and testing is an important part of your Website development process. Websites That Offer Advice on Usability. A usability study described in an article by web content management expert Gerry McGovern led him to the conclusion that Internet readers inspect webpages. Tutorials on designing and creating your website, dealing with browser and platform compatibility issues, creating a layout for your web pages, planning your website structure, etc. All four evaluation techniques found that community college websites fared poorly in both accessibility and usability. Website usability testing. More SEO Myths About Website Usability When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web searching?. One sure way to do usability testing wrong is not to test at all. Thoughts about user interface design and strategy. A great website design encompasses three basic values: simplicity, clarity, and speed. Hollywood Casino at Penn National Race Course 777 Hollywood Blvd Grantville PA 17028. “We use UserTesting at least every other day to identify areas of improvement across all shopping experiences. 1 and an up to date version of Minecraft Forge. Cognitive Disabilities and the Web: Where Accessibility and Usability Meet? By: Heather Mariger. This program recognizes excellence in products, teams, and services, and aims to bring valuable lessons from these leading examples of mastery in UX to the broader community. Build more customer-driven experiences. Often the marketing and aesthetics of a website are prioritized over usability, which is understandable given that they seem to be of greater importance. Site maps provide an overview of the Web site. "Usability" is the idea that a normal person should be able to use your products and find them self-explanatory, efficient, and simple. Title: 25-point Website Usability Checklist (PDF) Author: Dr. If you see any lingering atrocities, be sure to submit. My role is to ensure web content is optimized according to the specifications and style guidance laid out in government policies and directives. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter) - Kindle edition by Steve Krug. Published: July 25th, 2019. The Usability section includes helpful articles and tutorials on Web site usability, Web site usability testing, human factors, and Web sites or sections of Web sites devoted to usability - all to help create and maintain user-friendly, user-centered Web sites that your visitors will find easy to use and will want to return to visit again. A design is not usable or unusable per se; its features, together with the context of the user (what the user wants to do with it and the user's environment), determine its level of usability. How do I update the weather location on FoxNews. " Usability is a concern for marketers because of its potential impact, positive or negative, on marketing metrics such as conversion rates, which in turn affect profitability. More SEO Myths About Website Usability When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web searching?. To design the new usability measurement model, a careful study was made on key usability factors for websites, previous related works in websites evaluation models and the usability factors in the proposed website usability models, in order to identify necessary high-level usability factors, sub factors and criteria. Evaluating Website Usability Evaluating Website Usability Most of the world has been affected by the great influence technology has had upon us. There are websites and articles out there that teach you how to improve your website usability and they mention things such as broken link checkers, markup checkers, and device compatibility testing. butterfly1. This article tells a story that reveals 20 years of friendship and collaboration between Nigel and the author in the backdrop of the early enlightenment of usability engineering in China. We want you to influence the next wave of Microsoft products. In this article I will cover the need and importance of usability testing for web applications, methods and processes for web usability testing, and how to measure and tweak your processes once you have them in place. Be it getting to your blog post or complete a purchase. In many ways. Krug is an esteemed expert and author with a sometimes wicked sense of humor. Not only should your website be easy to find, but your contact information should be easy to find. Each year, Web Usability also undertakes a variety of personal research projects to enhance our understanding of how the web is used by different sectors of the community. It helps the website to effectively deliver its content, earn revenues and pursue its niche in the eCommerce industry. Early on, usability tests in computer science were conducted primarily in academia or large companies such as Bell Labs, Sun, HP, AT&T, Apple and Microsoft. I lead the web editorial team for a government department. A List Apart published an article titled Usability Testing Demystified that helps to clarify what usability testing is all about, and takes some of the mystery out of the whole. With the development of web space and virtual services, methods of usability testing are constantly updated. Web users are encouraged to employ a healthy skepticism when visiting any site and to use criteria, such as those below, to gather evidence on the quality of the information in the Web site. They may display the hierarchy of the Web site, may be designed to resemble a traditional table of contents, or may be a simple index. It could also be assumed that getting traffic to a website that looks amazing is enough to achieve your goals but this is not the case. The word "usability" also refers to methods for improving ease-of-use during the design process. How Website Usability Increased Sales in the Face of the Global Travel Recession. Krug is an esteemed expert and author with a sometimes wicked sense of humor. As mentioned in the beginning, all of them have their strengths and weaknesses and they all need to be considered by someone who wants to improve the usability of a product or service. Most good website design and development blogs out there have resources for usability testing. This article was written on behalf of OnlineClock. 01 standard applies in determining an optimal solution to achieve process goals. In the first of our Usability Engineering series, we ran some quick usability tests on e-services available through the Saudi Ministry of Interior’s website. However, this study focuses on one particular aspect of usability, namely, user satisfaction, for an educational website used as a supportive tool for various courses by employing only one specific usability testing technique, a questionnaire. She loved the idea of working with athletes, helping them achieve their best possible performances. We accept contributors based on their individual expertise and experience. Web usability gauges the quality of a visitor's experience while interacting with your website. While enabling users with disabilities, web accessibility boosts searchability and even ROI – here’s how. When to test. com's hallowed experimentation…. Don’t Make Me Think – Key Learning Points for UX Design for the Web. Shorter articles increase readability, same as shorter sentences and words. This articles collects usability tips from the "Search Engine Friendly Design & Usability" forum. If a website is difficult to use, people leave. We'll go through the reasons for usability testing and the six basic and essential steps to successfully conduct a test. Evaluating Website Usability Evaluating Website Usability Most of the world has been affected by the great influence technology has had upon us. Older adults from the community were recruited to test the usability and acceptability of a Web application designed to promote physical activities for older cancer survivors. Employing certain usability principles can help you prepare Web content that is useful, engaging and. Skip to main content. A great website design encompasses three basic values: simplicity, clarity, and speed. Jakob Nielsen says: Usability is a quality attribute that assesses how easy user interfaces are. Mashable is a global, multi-platform media and entertainment company. 0, Web By comparing two projects, five years apart, the article considers the growing influence of Facebook and Google. This is the article to give to your boss or anyone else who doesn't have much time, but needs to know the basic usability facts. In recent years, user experience design as the most important design process, is well-known to the general public. Imagine just for a short moment that you have opened. Developing a usable website is pivotal for e-business success. Formative usability testing is the way to achieve success by finding and fixing problems early. " These are one of the most used heuristics for User Interface Design. Whether you're new usability testing or want to improve your know-how, we want to share with you our best tips for creating usability tasks. arguing usability should always over-shadow other considerations when designing an API; rather, API designers should add usability as explicit design-and-evaluation criteria so they do not create an unusable API inadvertently, and when they intentionally decrease usability in favor of some other criteria, at least to do it knowingly and provide. Even though the International Organization for Standardization provides a formal definition of user experience (UX) and explains the difference between usability and UX (alongside dozens of similar articles on the topic), there is still plenty to read and write about the two terms—and plenty of differing opinions. Entrepreneur. That process is an iterative one and seeks to continuously improve following each evaluation cycle. Help your visitors accomplish their tasks Identify your users groups and support their goals. Website Usability 5. Based on the findings of this checkout research study we've benchmarked the checkout processes of 60 top grossing US and European e-commerce sites. 50-point checklist for website usability testing from A to Z that could be useful to designers, QA testers and other specialists. Through the late 1990s and early 2000s, the Internet transformed the way in which companies, organizations, and individuals interact with the world. Quick Introductions NAME WHERE YOU WORK AND JOB TITLE WHY YOU CHOSE THIS SESSION WHAT YOU PLAN TO DO WITH IT SOMETHING YOU HOPE TO LEARN 3. For more reasons as on why website usability is important for any company, I advise reading the article entitled "Why Web Site Usability Is Important For A Company" which was published in this blog. Using customers as target respondents who have used websites mainly for travel and tourism purposes, we test for the proposed. Meanwhile, the applicability of ISO 9241 has further developed to every form of products more. A usability study described in an article by web content management expert Gerry McGovern led him to the conclusion that Internet readers inspect webpages. We also explore if there is any influence of website agility and resilience on website attractiveness. Question description Select a website and list it on your assignment. Web users are encouraged to employ a healthy skepticism when visiting any site and to use criteria, such as those below, to gather evidence on the quality of the information in the Web site. Web standards – more than just ‘table-free sites’ The term web standards can mean different things to different people. when to apply usability tests, and how to plan and conduct a test, as well as the usability itself. Why web accessibility is the new usability While enabling users with disabilities, web accessibility boosts searchability and even ROI - here's how By Sandra Millers Younger Posted on 2 June 2014 Lucy Greco wanted to be a physical therapist. Indeed, it is the level of usability of a website that determines if a user stays or abandons it for another competing one. The 1-page usability test plan. The HCI Bibliography (HCIBIB) is a free-access bibliography on Human-Computer Interaction, with over 100,000 records in a searchable database. In addition to visual esthetics, usability of a website is a strong determinant for user's satisfaction and pleasure. Sometimes the popovers appear as menus or carousels, and sometimes they work by scrubbing a slider. Elsewhere: more verbiage. Here we are compiling the list of parameters and associated tools which will help you optimize the user experience. net, the Online Alarm Clock company. This book explains briefly and concisely everything one needs to know about getting started with web usability. However, web standards are much broader than that. Web usability: The basics. B2B Website Usability and User Testing. Usability Review of Corporate Websites: Case of Product Versus Service Sectors in Malaysia: 10. This article tells a story that reveals 20 years of friendship and collaboration between Nigel and the author in the backdrop of the early enlightenment of usability engineering in China. Many people in the usability community regard Steve Krug's book Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition as the laypersons usability bible. Usability and accessibility, while in the same general family, are distinctive concepts – cousins in the world of User Centered Design. Welcome to another rapid-fire nugget of UX design goodness! In this article we're going to talk about usability. You have a great idea for a business - now it's time to make sure people know about it. But once they arrive at the site, they have to be able to use your site and understand its content. I lead the web editorial team for a government department. I will clear it out the difference between usability and user experience based on my years of research on UX design and product usability. For usability testing to be valuable, study findings must clearly identify issues and help the team move toward design solutions. Universal usability goes one step further, striving to make the content and functionality accessible and usable by all. The second in this series of articles about improving the accessibility of web page forms looks at different ways to mark-up required (mandatory) form fields and provide additional information that maybe necessary to understand or correctly complete a form. When attempting to answer the third question, I use a framework I discovered early in my career: The Five Competencies of User Experience Design. 01 standard applies in determining an optimal solution to achieve process goals. The definition of usability is sometimes reduced to "easy to use," but this over-simplifies the problem and provides little guidance for the user interface designer. This article tells a story that reveals 20 years of friendship and collaboration between Nigel and the author in the backdrop of the early enlightenment of usability engineering in China. Usability is all about making things easier to use. You! Microsoft products and technologies are used across the globe by nearly every demographic. Functional testing is carried out to ensure. Website Design Tutorials and Articles. It’s that eventual failure that you are working to avoid. Usability and the utility, not the visual design, determine the success or failure of a website. To get the right data regarding your website (so that you can take the right decisions), it is important to ask the right website survey questions. We provide UX research, usability testing and consultancy to optimise your digital media and improve your website usability. Web standards – more than just ‘table-free sites’ The term web standards can mean different things to different people. Developing a usable website is pivotal for e-business success. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content. Welcome to another rapid-fire nugget of UX design goodness! In this article we're going to talk about usability. Entrepreneur. A List Apart published an article titled Usability Testing Demystified that helps to clarify what usability testing is all about, and takes some of the mystery out of the whole. Sometimes the popovers appear as menus or carousels, and sometimes they work by scrubbing a slider. Learn how to create more usable, useful, and accessible websites. Jakob Nielsen says: Usability is a quality attribute that assesses how easy user interfaces are. Less thinking, less frustration. "Usability" is the idea that a normal person should be able to use your products and find them self-explanatory, efficient, and simple. For further information please take a look at the articles Paging VS Scrolling (Wichita University – SURL), Blasting the Myth of the Fold (Boxes and Arrows). What is Website Usability???. You’ll find that a better user experience will bring the SEO and conversion of your online store to the next level. Resource: Klean Kanteen (Case Study) Best practices for checking the usability of a website before launch. A problem discovery usability test is the most common type of usability study. Often the marketing and aesthetics of a website are prioritized over usability, which is understandable given that they seem to be of greater importance. Could this website really be representing an actual business, one that's still open? We're not sure. 10 Usability Heuristics for User Interface Design "The 10 most general principles for interaction design. It could also be assumed that getting traffic to a website that looks amazing is enough to achieve your goals but this is not the case. Website usability is a term describing the ease of use of a particular website or project. He's been called "the guru of Web page usability" by the New York Times and "the king of usability" by Internet Magazine. Here are three more. Global $839. What would a usability test plan look like if it was re-envisioned as a single page? — David Travis, Sep 2, 2013. In this post we'll feature a number of resources, tools, software, checklists, articles, and more, that can help you to design and develop highly usable websites. 02-2019, HMI Usability and Performance, that addresses the specification, design, implementation details, and management of an HMI focused on usability and performance. UX & Website Usability Research Market research companies that provide website usability research. Usability, which refers to a website’s ease of use, is an integral part of a good website. Conclusion: eCommerce usability is a trade of its own. This article takes a look at 11 essential characteristics of a user-friendly website. Define usability. The 1-page usability test plan. While giving your website a unique design is great, when it comes to usability, doing what everyone else is doing is best.